Analysing music videos: 'First day of my life'.

So I'm carrying on with the research and planning and whatnot. Basically, I've decided to analyse a music video that is by the band 'First day of my life' by Bright eyes. I decided to pick this one because this is one of our choices of songs and I wanted to see what they did with the original video just to see if I could take any inspiration to inject into our ideas.

First off, here's the video:




First off the lighting. The lighting is ambient throughout, as if they're in a home setting. It makes the setting more homely because all the couples people and dogs are all in the same setting, which makes us become accustomed to the setting and the lighting. The setting is indoors, so the lighting is coming from the ambient lights inside the room. Also, there are coloured backdrops in pink and yellow, and both colours connote happiness and love, which is what this video's main message is.

Editing: The editing is steady and staying for an almost equal amount of time on each subject listening to the song. This is to clearly show the audience the different attributes that each character has, such as a pregnant lady playing the song to her baby, a couple fooling around and pushing each other over etc. Also the editing is for the audience to connect with the people that we're seeing. Especially the couples, because everyone is in some kind of relationship, be it friends, a partner, or parents. This especially makes the couples shots more poignant as it reminds you of your loved ones and how much you love them.

Mise-en-scene: 

Props: Some of the props make the audience particularly attatch emotionally to that character. For example the lady with the photo, implying that her loved one is dead, makes us particularly emotional as we can relate to her. All the couples are very loved-up and rarely hold props, just each other, possibly implying that they don't need anything else, just each other.

Costume: All participants wear vaguely normal clothes, so that a wider range of audience can relate to them. However, all particpants are dressed in their own style and in their own way which helps the audience to relate to different characters even more.

Camerawork: All shots are in a point-of-view style, because the camera doesn't move. This also helps to relate to certain characters because we don't see any other angle, so we don't see a high angle or a low angle shot, all characters are portrayed with equality. All shots are taken in the same direction, so facing the sofa showing the couples, it's only the couples that change position which helps to distinguish each subject from the next. 

Overall, I absolutely adored this video! It was just such a simple concept that really helps you to attatch to each character, couple or family. It was just such a simple idea that really makes you think about keeping your loved ones close. Also the song has very sweet lyrics, which just leaves you with an overall sense of love! The colours and the people just make this video a real treat to watch. I'd like to possibly try something like this because it really makes the audience think about their family and couples etc. It's also very simple but there would be a lot of space for creative freedom. I really real enjoyed this video! 

More research to follow! :)