Wednesday, 12 December 2012

Planning for the digi-pak: Analysis

So at the moment we are fully immersed in working on our digi-pak. We've worked out our initial design that we want to go on the cd cover. Carla is currently working on the pictures in photoshop, changing the colours and manipulating the images to go with our nature theme. When we allocated job roles, I was allocated the roles of words on our digi-pak and magazine advert, and she was going to do the photographs and pictures. Carla is a photoshop wizard so she is working very hard on making the pictures the best that they can be!

As far as the words and fonts go, I still need to plan what goes on to the digi-pak. I've found a few examples and I'm going to analyse them so i can see what words or specific logos I will need to include on our digi-pak.


So for this digi-pak, there are little or no words, and the main focus is on the pictures. However on the back cover they have included a barcode and a logo next to the barcode. This looks very professional as it relates it to being sold in shops etc but also makes it look like a retail product. Also the inclusion of logos and the EMG logo, makes the product look as if it is being sold in shops, but also relates the sale of the music to a record label. Some audience members will care what record company the band comes from, and with the integration of a very famous record label, makes the product seem popular and very 'in the now'.


The inclusion of the song names is vital. On all CD covers, there is always a track listing, to let the audience know which song is which, but also helps the audience remember the song if they're showing it to other people etc. It also increases the artists and the albums popularity, as more of their songs will be shown to more people, gaining a wider following and fanbase. We need our song titles to be earthy and natural names, as we are going along with the natural theme echoing throughout the entire song. I will give examples of names in my next post.

So all in all, I really like this album cover because it makes it seem very professional and also immediately increases my interest in the band and songs.

More to follow :)

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