There are several different types of concept video. Concept videos can include pretty much anything! Concept videos are usually used to attract an audience to the artist, song or actual stunt in the video. Concept videos are based on an idea (a concept), that can be replicated in several different forms. For example in the song 'Can't stop' by Red hot chilli Peppers, the entire video is based on sculptures from famous artist, Erwin Wurm. Some of his art includes people putting as many pieces of stationary in their mouth as possible, and another is a man praying with a lemon in his mouth etc etc. Erwin Wurm's sculptures are more for his audience to interpret the sculpture rather than to enjoy watching it.
In the Red hot chili peppers video, they attempt to replicate a lot of Wurm's art. This is to enhance the career of not only the band, but also of the artist. It gave Wurm a lot more credability for his sculptures because a lot of people liked the Chili Peppers video. This is one way that a concept video is a concept, it is based around art.
Another way that concept videos can draw people in is through the music. In videos such as the 'Ballad of black mesa' where the entire song is made with gun sounds. This is to promote the fight against war. It is a very clever video, using ambiguous characters, as all we see are black figures with no recognisable attributes. This makes the video more interesting to watch but actually draws away from the video and makes us focus on the music.
Another video in which the music has drawn their audience to watch the video, is that of the very famous band 'Genesis''s land of confusion video. This song was very famous and the video was not very widely-known. They then promoted the song alongside the video and the video's popularity shot up! The video is shot entirely with puppets, and gives the video a surreal quality that it might not have had with real people. There are lots of strange situations, as if in a dream, and it makes the video somewhat disturbing to watch. The puppets are attempting to be lifelike, as you can see the similarities between the lead singer Phil Collin's puppet and himself.
This is another way that concept videos can draw an audience in.
The last way that concept videos can draw audiences in is the actual video itself. The best example of this is Peter Gabriel's song "sledgehammer'. This entire video is done with very intricate stop motion. It's a very famous video and has received many awards. The video made this song one of the most popular songs in the 80's. There are several different situations in the video and lot of links between lyrics and visuals, as mentioned in Goodwin's six. For example, when he sings about being a 'steam train', a steam train drives around his head.
This video was made very popular purely from the video, showing that concept videos can draw an audience in, not just the song or the artist. Concept videos are usually different from comventional music videos and can include pieces of art or creative visuals. And there you have it!
More to follow :)
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